More than half of 2017 has passed. As June arrives, lighting companies are summarizing their achievements and losses in the first half of the year and planning for the second half. During this crucial period, some companies will continue to focus on overseas markets, seeking more opportunities; others will shift their focus to the domestic market. How are they doing this? Let's take a look!

Hong Yannan, Chairman and President of Guangmingyuan

New Domestic Promotion Model to Seize Market Share

We paid close attention to the "Top 100 List in 2016," and sent staff to the event. I believe Guangmingyuan's ranking on the list still has significant room for improvement. This year, Guangmingyuan is focusing on the domestic market, hoping to improve sales performance through product R&D upgrades and innovative promotion models, aiming for a better ranking in next year's "Top 100 List." In May this year, Guangmingyuan signed a strategic cooperation agreement with Da Zhao Ming's full platform, directly connecting with domestic distributors through this platform, and trying a new domestic promotion model to quickly seize market share in China.

Currently, Guangmingyuan has developed a variety of product categories, including filament lamps, panel lamps, track lights, etc., widely covering indoor lighting, outdoor lighting, automotive lighting, plant lighting, and special light sources.

In this exhibition, we mainly focus on the domestic market, hoping to achieve the following goals: First, Guangmingyuan's logo has changed, and we will showcase the new image at the exhibition, allowing domestic distributors and consumers to have a more intuitive understanding; second, to expand the domestic market. Previously, Guangmingyuan's products were mainly sold overseas. Now that China has entered the LED lighting era, Guangmingyuan's various LED lighting series can better meet the needs of the domestic market.

In addition, we have launched "plant protection lamps" and "insect repellent lamps" to enter the domestic plant lighting market. These lamps can effectively promote plant growth, reduce pesticide use, and break the traditional vegetable and fruit production model. They have wide application prospects, including greenhouse agriculture, orchards, vegetable gardens, and agricultural bases.

Zhang Tierai, General Manager of Igor Lighting Industry Center

Rapid Sales Growth in the First Half of the Year

Fully Developing New Customers in the Second Half of the Year

In the "Top 100 List in 2016," Igor became a leader among listed power supply companies, rising 10 places, reflecting Igor's outstanding performance in products, brands, and technology in 2016. In the future, in the "Top 100 List," which uses data as the sole standard, and in this authoritative ranking that can witness "true skills," Igor is confident of further improvement.

During the "Top 100 List in 2016" release conference, many guests discussed "smart lighting." In fact, smart lighting has been a focus of the industry for several years, but it has not yet truly taken off. Next, Igor will focus on the European and American markets, launching smart products in response to the needs of end customers.

In the first half of this year, Igor's sales achieved relatively rapid growth, with an estimated growth rate of 20%-30%, mainly due to increased orders from large customers. Next, Igor will supplement its products by launching more new products that are stable in quality and competitively priced, enriching and improving the product line to meet market and customer needs. In terms of market promotion, Igor will develop more new customers and find suitable agents in Beijing, Shanghai, Xi'an, and other places to further cultivate the domestic market.

The Lighting Industry Will Develop Towards Concentration and Branding

In the first half of this year, in terms of channels, Haier's Xiao Guanjia smart lighting has continuously strengthened the construction of offline stores, opening more than 200 new outlets, and providing store support in terms of "products, store building, marketing, and training," establishing a good market reputation. In terms of products, Xiao Guanjia adheres to the strategy of "no interaction, no product," constantly interacting with users to iterate and upgrade the smart lighting 2.0 version, realizing multi-lamp linkage, and providing users with better lighting solutions.

Currently, in the home appliance industry, the "Internet of Things" has become the mainstream trend, and smart lighting will become an important "smart connector" of the home appliance Internet of Things. In the future, smart lighting will work with smart home appliances to create a whole-house smart home living scenario. Therefore, I believe that smart lighting will be a future development trend. Currently, smart lighting suffers from problems such as non-uniform industry standards and unclear smart positioning. True smart lighting is not simply remote control via a mobile phone, but rather "light follows people," without complicated operations, the lights automatically adjust brightness and color according to the living scenario.

Regarding the recently released "Top 100 List in 2016," I believe that the quality and scale of the listed companies have significantly improved, and the LED lighting industry is still in a period of rapid growth. The "Top 100 List" shows that the lighting industry is developing towards a user-centric, branded, and intelligent direction. In the future, the lighting industry will definitely develop towards concentration and branding, just like the home appliance industry. The "Top 100 List" also shows that the overall development trend of the LED lighting industry is positive, and many companies will expand on a "geometric scale" in the next few years.

Li Changwu, Chairman of Leisheng Lighting

Developing Towards Mid-to-High-End Products

Exploring a Differentiated Path in Engineering

Since 2008, Leisheng Lighting has participated in major domestic exhibitions for many years, such as the Light + Building and Canton Fair, to expand channels and build brands. In this exhibition, we intend to develop the overseas engineering market and seek more cooperation opportunities. This year, we brought several series of products to the exhibition, including LED track spotlights, LED wall washers, LED PAR lamps, and LED recessed lights, which can meet the needs of different types of commercial and engineering applications. For the domestic lighting market in the second half of the year, we are also exploring, observing the overall direction and our peers at industry exhibitions, which helps us understand the overall industry environment. Currently, Leisheng Lighting is moving towards mid-to-high-end products and exploring a differentiated development path in the engineering field.

In the burgeoning field of smart lighting, we are also in the research and development stage. Smart lighting has not yet been truly popularized in the commercial lighting field, and everyone is exploring, but it can be confirmed that this is the future development direction, so we are also increasing our investment. In addition, we also paid attention to the "Top 100 List in 2016." I carefully reviewed the complete list of the "Top 100 List in 2016," and I am particularly interested in companies that have done well in "invisible channels," and I hope that the list will pay more attention to such companies in the future.

Wu Jian, Marketing Director of Juhao Lighting

Moving Beyond the "Product Level"

Entering the "Brand Platform Level"

At this year's Light + Building, Juhao Lighting did not display a single product, but the entire exhibition hall was filled with "Juhao" brand symbols. So, although Juhao didn't show any products, the "Juhao products" were deeply felt everywhere.

After years of exploration and adaptation, Juhao Lighting has transcended the level of "products" and fully entered the level of the "Juhao brand," even reaching the level of a "Juhao platform." Juhao Lighting withdrew from major shopping malls and invested heavily in its Juhao factory stores, creating a grand, tens-of-thousands-of-square-meter showroom. Currently, the second phase of the Juhao Lighting showroom is under renovation, adding thousands of square meters of exhibition space, which will further enhance the Juhao brand.

Some may wonder what Juhao is trying to achieve. In fact, Juhao is implementing a brand strategy—an open platform available to both distributors and suppliers, as well as brick-and-mortar and online stores. The only requirement is to reflect the "Juhao" brand. On this "Juhao brand" platform, numerous partners can find their place and receive their corresponding benefits.