In the second half of 2017, where should LED lighting companies go?
In the blink of an eye in 2017, more than half of the year, entering June, lighting companies have summed up the “the gains and losses in the first half of the year”, and began to lay out the “development plan for the second half of the year”. In this critical period, some companies will continue to make efforts overseas to find more opportunities for nuggets; some companies will shift their focus to the domestic market and vigorously explore the domestic market. So, how do they do it? In this issue, let's take a look!
Hong Yannan, Chairman and President of Guangmingyuan
There are new ways to promote new models in the domestic market to seize the market
“2016 Top 100 List” We are very concerned, and there are staff members to participate in the scene, this time Guangmingyuan’s ranking in the list, I think there is still a lot of room for improvement. This year Guangmingyuan will focus its development on the domestic market. Through product development and promotion and promotion model innovation, it hopes to better improve its sales performance in order to achieve a better ranking in the next year's "Top 100 List". In May of this year, Guangmingyuan signed a strategic cooperation with Grand Lighting's full platform. Through the Grand Lighting's full platform, it directly “link” domestic distributors to try new domestic promotion models to seize the domestic market faster.
At present, Guangmingyuan has developed a variety of product categories including filament lamps, panel lights, track lights, etc. The products cover a wide range of lighting applications such as indoor lighting, outdoor lighting, automotive lighting, plant lighting, and special light sources.
In this exhibition, we mainly focus on the domestic market and hope to achieve the following goals: First, the Guangmingyuan trademark has changed, and the new image display at the exhibition will enable domestic distributors and consumers to have more Intuitive experience; the second is to expand the domestic market. Previously, Guangmingyuan products were mainly sold abroad. Now the country has entered the LED lighting era. Guangmingyuan’s multiple LED lighting series can better connect with the domestic market.
In addition, we also launched the "Plant Protection Lamp" and "Insect Repellent Lamp" to enter the domestic plant lighting market. It can effectively promote plant growth, reduce pesticide consumption, and break the traditional vegetable and fruit production model. The scope includes greenhouse agriculture, orchards, vegetable gardens, agricultural bases, etc., and has a wide range of application prospects.
General Manager of Eagle Lighting Industry Center Zhang Tielei
Sales performance in the first half of the year increased sharply
In the second half of the year, we will try our best to develop new customers
In the “2016 Top 100 List”, Eagle has become a leader in the power supply category, and the ranking has risen by 10, reflecting Eagle’s 2016 product, brand, and technical aspects. Outstanding performance in terms of. In the future, in the "Top 100 List" that uses data as the only standard, Igor is confident of reaching a higher level in the authoritative ranking that can witness "true Kungfu".
During the “2016 Top 100 List”, many guests discussed “smart lighting”. In fact, as early as a few years ago, smart lighting has become one of the focuses of the industry, but until today, the climate has not really formed. Next, Eagle will focus on the European and American markets and launch smart products in response to the needs of end customers.
In the first half of this year, Igor's sales performance has achieved relatively rapid growth, and the growth rate is expected to be between 20% and 30%. The main source is the increase in orders from major customers. Next, Igor will supplement the products and launch more new products with stable quality and competitive prices, enrich and improve the product line to meet the needs of the market and customers; in marketing, Igor will Open up more new customers and find suitable agents in Beijing, Shanghai, Xi'an and other places to further cultivate the domestic market.
The lighting industry will develop towards intensification and branding
In the first half of this year, in terms of channels, Haier’s Smart Lighting continued to strengthen offline store construction, opening more than 200 new outlets, and conducting storefronts through "products, store building, marketing, and training". Support and establish a good market reputation; in terms of products, the little butler adheres to the strategy of "no interaction, no product", and through continuous interaction with users, iteratively upgrades the version 2.0 of intelligent lighting to achieve multi-light linkage and provide users with Better lighting solutions.
At present, in the home appliance industry, "Internet of Things" has become a mainstream trend. Smart lighting will become an important part of the Home Appliances Internet of Things. Home smart home life scene. Therefore, I think smart lighting will be the future development trend. At present, smart lighting has problems such as inconsistent industry standards and unclear smart positioning. The real smart lighting is not simply a form of remote control with a mobile phone, but "light moves with people", without complicated operations, the lighting will be based on Automatic dimming and color adjustment of life scenes.
For the recently released "2016 Top 100 List", I think the quality and scale of the shortlisted companies have greatly improved, and the LED lighting industry is still in a period of rapid growth. Through the "Top 100 List", it can be seen that the lighting industry is developing towards user-centric branding and intelligence. In the future, the lighting industry will, like the home appliance industry, develop towards intensification and branding. It can also be seen from the "Top 100 List" that the overall development trend of the LED lighting industry is improving, and in the next few years, many companies will expand into a "geometric level".
Chairman of Leisheng Lighting Li Changwu
Developing towards mid-to-high-end products
Exploring the road to engineering differentiation
Since 2008, Leisheng Lighting has participated in major domestic exhibitions for many years, such as Guangya Exhibition and Canton Fair, to expand channels and build brands. At this exhibition, we intend to develop the foreign engineering market and look for more opportunities for cooperation. This year, we brought a variety of series such as LED track spotlights, LED wall washers, LED PAR lights, LED recessed lights, etc., to meet the needs of different types of commercial lighting and engineering applications. For the domestic lighting market in the second half of the year, we are also exploring ourselves. Looking at the general direction and peers through industry exhibitions will help us understand the industry environment. At present, Raytheon Lighting is advancing in the direction of mid-to-high-end products, exploring the path of differentiated development in the engineering field.
In the ascendant smart lighting field, we are also in the R&D stage. Smart lighting has not yet achieved real popularization in the field of commercial lighting. Everyone is exploring, but it is certain that this is the future development direction, so we are also increasing investment. In addition, another industry event “2016 Top 100” list was released, we also paid attention to it. I have carefully read the “2016 Top 100 List” the complete list. I personally pay more attention to the companies that are doing better in the “invisible channels. I hope that the list will increase attention to these companies in the future.
Jian Hao Lighting Marketing Director Wu Jian
Already jumped out of the “product level”
Enter the “brand platform level”
This time I participated in the Guangya Exhibition, Juhao Lighting did not hang a product, but the whole exhibition hall was full of "Juhao" brand symbols. Therefore, it seems that Juhao does not have a single product, but it makes people deeply feel "Juhao's products" everywhere.
After years of exploration and running-in, Juhao Lighting has jumped out of the "product" level, completely entered the "Juhao brand" level, and it can even be said that it has entered the "Juhao platform". Level. Juhao Lighting withdrew from major stores and invested heavily in Juhao Factory Store. The exhibition hall of tens of thousands of square meters is magnificent. Currently, the second phase of Juhao Lighting Exhibition Hall is undergoing renovation. The additional thousands of square meters of exhibition hall area will add more points to the Juhao brand.
Maybe some people are weird, what exactly does Juhao want to do? In fact, Juhao is implementing a brand strategy. This brand strategy is an open platform that is open to dealers and suppliers; it is open to both physical stores and online stores. The only requirement is to reflect the “Juhao” brand. On this platform of "Juhao Brand", many partners can find their own corresponding positions and get their own corresponding benefits.
- 2/F, Building C2, Hengfeng Industrial City, No. 739, Zhoushi Road, Hezhou community, Hangcheng street, Bao'an District, Shenzhen