The concept of sharing has long been "rooted and sprouted", but the LED display is long overdue
Nowadays, the rapid development of the information society also allows LED displays to have broad application prospects in various fields. Different types of LED displays with different performances are constantly being developed to meet the needs of different industries. LED display screens have spread all over the streets, and LED large screens are an important phased product in the digital transformation of the outdoor advertising industry. Reducing or eliminating the vacancy rate of large outdoor advertising screens is already a very urgent task, and the manufacturing industry is positively related to the media industry. There are both screen media vendors’ current idle time periods, and screen manufacturers’ future capacity idleness. In addition, it must be mentioned that the excessively concentrated distribution of LED large screens in bustling commercial and golden road sections is also a major problem that led to the failure of reasonable and effective use of LED large screens.
At the same time, there are several store doors, supermarket entrances, halls, and shelves that are most common in daily life. It is used to publish shopping guide tips, supply and demand information, price quotations, promotional discounts, new product introductions, merchant recommendations, customer greetings, etc. It is an effective way for merchants to guide customers' media and information dissemination window and attract consumers. The LED display system for information services and product categories will be more abundant, and there will be breakthroughs in potential market demand and application areas, such as public transportation, parking lots, restaurants, hospitals and other integrated service information display needs will increase. more. Because of the continuous development of the LED display industry, simple and convenient LED screens will become the final choice of screen owners.
In fact, taking single and dual-color LED displays as an example, more and more businesses favor such small and medium-sized advertising screens. They can be seen everywhere in the streets and alleys, scrolling diligently, just to attract more attention With gaze. But looking around, the content is simple, rigid and highly similar, and there is nothing new. Some businesses even begin to think that installing LED displays is not very useful. The choice to abandon the investment in the LED display does not make good use of this marketing tool, which makes people feel a little sigh. This is due to the inconvenience of screen owners to change the content, which causes the update to lag. However, modifying programs through a computer cannot get rid of the constraints of time and space, and it is even more difficult to interact with customers through programs.
“Sharing economy” The general trend LED display will share advertising profits
It seems that the sharing economy in the LED display industry is long overdue. Although, under the tide of smart economy, many "creative gameplay" and "fresh ideas" have emerged in the industry, but there has never been a practical solution applied in real life and production. There is no doubt that the trend will eventually come. The intelligentization of LED displays will also be the mainstream trend in the development of the industry. Display manufacturers can share LED displays and obtain returns through the profit sharing of advertising fees. Participants can get more fair opportunities because of the openness of project design information, "smart + interconnection" can help demand release and get more rational choices. Undoubtedly, this will inject a new energy into the development of the LED display industry in a new field.
Make the best use of everything in order to truly reflect the value of a commodity. In the sharing economy model, the supplier can obtain a certain amount of money in return by transferring the right to use items or providing services within a certain period of time; that is, LED display merchants rent out the scrolling content on the display. , In order to achieve the purpose of full and effective use of the LED display. Moreover, by sharing the content to achieve the propaganda effect of advertising dissemination, the profit and revenue brought by the dissemination effect have been obtained; for the demand side, the ownership of the items is not directly owned, but the items are used through sharing methods such as renting and lending. As an advertising demander, there is no need to purchase a separate display screen to play advertisements. On the one hand, the cost is relatively high, which can achieve the purpose of saving own costs; on the other hand, it can also achieve the effect of publicity and communication. It can be said to be an ideal choice for "two birds with one stone". Try to open up business information using platform sharing, and provide a free trial in the early stage, and get rewards in the later stage.
This attempt will allow enterprise products of different forms and sizes to be quickly applied, making cross-industry integration and industry restructuring possible. Similarly, if small and medium-sized advertising screens can centralize advertisements in multiple regions, and link development through the sharing economy platform, resource utilization can also be greatly improved. In this way, social resources have also been used most effectively, and both partners have achieved their ideal goals under the same economic activity. It is the best choice of both worlds. On another level, it can also make the use of the display more broad, and at the same time increase the playability of the LED display. Just imagine: when businesses are willing to share their displays for others to use, will today’s LED displays still be dull?
Therefore, the essence of the concept of sharing economy is mutual aid · mutual benefit. Reasonably allocate and maximize idle resources. Under the premise of mutual help, obtaining profits will also be an inevitable trend of future economic development. The application of intelligent mode in the LED display industry is not a new attempt. The transition from "manufacturing" to "intelligent manufacturing" will not only bring huge development opportunities to the emerging manufacturing industry, including the LED industry, but also indicate the future direction of industrial development. With the rapid development of the Internet information era, the LED display industry contains unlimited business opportunities and potentials. The rapid development and wide application of the "sharing economy" in the field of LED displays will also be inevitable.
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