The concept of sharing has long been established, but LED displays have been slow to arrive.


Published Time:

2021-08-04

Today, the rapidly developing information society has also made LED displays have broad application prospects in various fields.

Today, the rapidly developing information society has also broadened the application prospects of LED displays in various fields. Different types and performances of LED displays are constantly being developed to meet the needs of different industries. LED displays have spread throughout the streets and alleys, and LED large screens are an important phased product in the digital transformation of the outdoor advertising industry. Reducing or eliminating the vacancy rate of outdoor advertising large screens is an urgent task, and the manufacturing and media industries are positively correlated. This includes both the existing idle time of screen media operators and the future idle capacity of screen manufacturers. In addition, it must be mentioned that the excessive concentration of LED large screens in commercial and prime locations is also a major problem that has led to the unreasonable and ineffective use of LED large screens.

 

  At the same time, the most common ones in daily life are also the storefronts, supermarket entrances, halls, and shelves of numerous stores. They are used to publish shopping guide tips, supply and demand information, price trends, promotions and discounts, new product introductions, merchant recommendations, and customer greetings. They are media for merchants to guide customers and windows for information dissemination, and an effective way to attract consumers. LED display systems for information services and product categories will become richer, and there will also be breakthroughs in potential market demand and application areas. For example, the demand for displaying comprehensive service information in public transportation, parking lots, restaurants, and hospitals will increase. It is because of the continuous development of the LED display industry that simple and convenient LED screens will become the final choice of screen owners.

  In fact, taking single and double-color LED displays as an example, more and more businesses favor these small and medium-sized advertising screens. They can be seen everywhere in the streets and alleys, diligently scrolling non-stop, just to attract more attention and eyes. But looking around, the content is simple, rigid, and highly similar, and there is no freshness. Some businesses even begin to think that installing LED displays is not very useful. Choosing to abandon investment in LED displays and not making good use of this marketing tool is regrettable. This is attributed to the inconvenience of screen owners changing content, leading to delayed updates. Modifying programs through a computer cannot escape the limitations of time and space, and it is even more difficult to interact with customers through programs.

 

The trend of the "sharing economy" is here. LED displays will share advertising profits.

  It seems that the sharing economy in the LED display industry has been slow to arrive. Although, under the tide of the intelligent economy, many "creative gameplay" and "new ideas" have emerged in the industry, there has never been a practical solution applied to real life and production. Undoubtedly, the trend will eventually come. The intelligent development of LED displays will also be the mainstream trend of industry development. Display manufacturers can share LED displays and obtain returns through profit sharing from advertising fees. Participants can get more fair opportunities because of the open project design information, and "intelligent + interconnection" can help publish needs and obtain more rational choices. Undoubtedly, this will inject new energy into the development of the LED display industry in new fields.

 

  Making the most of things can truly reflect the value of a commodity. Under the sharing economy model, for the supplier, they can obtain a certain amount of monetary return by transferring the right to use items or providing services within a specific time; that is, LED display businesses rent out the scrolling content on the display screen to achieve the purpose of fully and effectively utilizing the LED display. Moreover, through shared content to achieve the publicity effect of advertising dissemination, profits have been obtained from the dissemination effect; for the demander, they do not directly own the item, but use the item through shared methods such as renting and borrowing. As an advertiser, they do not need to purchase a display screen specifically to play advertisements. On the one hand, the cost is relatively high, and the purpose of saving their own costs can be achieved; on the other hand, the publicity effect can also be achieved. It is an ideal choice that kills two birds with one stone. Try to open business information using a platform sharing method, and provide free trial use in the early stage and obtain returns later.

 

  This attempt will allow products of different forms and scales of enterprises to be quickly applied, making cross-border integration and industry restructuring possible. Similarly, if small and medium-sized advertising screens can integrate advertisements from multiple regions and develop through a shared economic platform, the resource utilization rate can also be greatly improved. In this way, social resources are also used most effectively, and both parties to the cooperation have achieved their ideal goals under the same economic activity, which is a win-win choice for both parties. From another perspective, it can also make the use of display screens more extensive and increase the playability of LED displays. Imagine: When businesses are willing to share their display screens with others, will today's LED displays still be dull?

 

  Therefore, the essence of the sharing economy concept is mutual assistance and mutual benefit. Reasonably allocate and maximize the use of idle resources. Under the premise of mutual assistance, obtaining profits will also be an inevitable trend in future economic development. The application of the intelligent model in the LED display industry is no longer a new attempt. The transformation from "manufacturing" to "intelligent manufacturing" will not only bring huge development opportunities for emerging manufacturing industries, including the LED industry, but also indicate the future direction of industrial development. In the rapidly developing Internet information age, the LED display industry is full of unlimited business opportunities and potential, and the rapid development and widespread application of the "sharing economy" in the LED display field will also be inevitable.