Standardization VS Customization The "mutual conflict" of the two production modes of LED display screens
Recently, many people in the industry have expressed such sighs: The industrialized mass production of LED display manufacturing industry has become less popular. Customers are more and more preferring and demanding “customized” products. ; And "standardization" can reduce costs, improve production efficiency, reduce consumption, and bring more benefits. "Hellip;" and other sounds are endless. Nowadays, in the consumer-led LED display market, who can rule the roost? For a time, the big names in the industry have their own words. From the development of the LED display industry, the two different production modes "mutually conflict", one stone has stirred up waves. The problem that it is difficult to have both fish and bear paws has also aroused widespread concern in the industry. The flames of war have gradually spread to the circle of friends, and big coffees have stood in teams and set their own flags.
The arrival of the intelligent era, the market demand ushered in “customization”
In fact, the concept of customized production of LED displays has been around for a long time, but because "customization" has higher requirements for enterprises, it has not been until recent years that some companies have proposed this concept. Customization can meet individual needs and realize the company's "sales-based production". Some companies even stand on the highest point of the industry, chanting "Customization can win the future". With the advent of the era of intelligent manufacturing, the type of the world economy has changed from market-oriented to consumption-oriented, and customized production models have gradually expanded to the market. Many LED display manufacturers are surprised that the market demand is no longer "conventional", and many users are no longer satisfied with the same mass production of products in the past. Different customers from all walks of life and industries have diversified choices. Customers no longer have to be "passive" to choose the "pipeline" products directly provided by manufacturers. They began to put forward more demanding products. Require.
LED display has developed to this day, and the phenomenon of homogeneity is serious, which has led to the compression of corporate profits and intensified market competition. At the same time, China's consumption structure is constantly being upgraded, and consumption habits have also undergone earth-shaking changes. Traditional functional products can no longer meet the needs of local consumers; low-end popular LED display products are constantly being driven out of the market. Consumer needs have shifted from functional and branding to experience and participation. In other words, this also means that the opportunity for customization has arrived. Then capturing the psychological demands of customers and personalized solutions may be the next breakthrough bottleneck in the LED display manufacturing industry.
“Standardization” maximize resource utilization and help channel development
However, it is said that the core of industrialization is “standardization”, does standardization mean lack of individuality? This may be a great controversy surrounding the production of LED display manufacturing. For a long time, the relative dispersion of the LED display manufacturing production chain and the uneven development of upstream, midstream and downstream have also hindered the development of industry standardization. However, what exactly is the standardization of industrialization. It is understood that the standardization of industrialization is to carry out standardized production through standardized components, so as to achieve the priority of efficiency. If the LED display manufacturing industry has a standardized system, companies can maximize the use of resources, and products can also be mass-produced on the basis of standardization, thereby reducing operating costs, improving corporate competitiveness, and The value of LED display is better embedded in users.
Today, the LED display industry has developed for nearly 30 years. Looking back on the development of the industry, it is not difficult to see that the LED display industry may be able to truly adapt to the quantification of production through standardized production. LED display companies can adapt to the standardization needs of various application fields to promote LED display companies to expand the market. Just like the vigorous development of current channels, when market demand increases, the only way to expand channels is to achieve standardized production of products of the same category. And some industry veterans said that a large number of standardized products are wholesaled through channels, inventory sales are convenient, no deposits, no delays, and mass production. Not only can it reduce costs and improve product cost-effectiveness, but it can also avoid complicated production processes under a unified standard, while also providing support for product quality assurance. Therefore, in this production mode, the channel strategy has also become the common choice of many companies.
Industry“Controversy”final right to speak still in the market
It is not difficult to see from the above that the needs and choices are relatively speaking. Standardization and customization have their own strengths and needs. The purpose of standardization is to reduce costs and consumption through standardized production, and to bring greater benefits to LED display consumers. It is aimed at the target group; however, customization can meet consumers' individualization and higher levels. Demands are aimed at target individuals…… Both are oriented towards LED display consumer demand. There are voices in the industry who believe that customization and standardization are complementary, that customized LED display products can be standardized production, and standardized products can also be customized appropriately, and even LED display customization must achieve large-scale production and industrial development. , The premise and foundation is partial standardization.
For consumers, this "interaction" between the LED display industry is always a good thing. Through "mutual conflict", the advantages and disadvantages of standardization and customization are more obvious, which not only sounded the service alarm for both parties to improve, but also provided a solution for consumers on how to choose LED display products. Is king. It is believed that with the development of technology and market, my country’s LED display industry will gradually improve in the adjustment and form a relatively reasonable industrial pattern. A product manufacturing enterprise based on large-scale and standardized production, and a market application and promotion. Technical service-oriented enterprises, professional application-oriented enterprises that meet the needs of the professional market, and other industrial development directions are also of great help to the future development of the LED display industry.
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