The LED display industry is thriving. How can companies expand their influence?
Published Time:
2021-08-03
In recent years, the LED display industry chain has developed rapidly, especially with new technological products represented by high-density, full-color, small-pitch indoor displays rapidly becoming popular and applied. This has driven high growth in the LED display application industry, even as China's macroeconomic growth has slowed.
In recent years, the LED display industry chain has developed rapidly, especially new technological products represented by high-density, full-color indoor small-pitch displays, which have been rapidly popularized and applied. Despite the slowdown in China's macroeconomic growth, this has driven the LED display application industry to maintain a high growth trend.
From the perspective of the industrial landscape, the LED display screen industry has also undergone changes. Specialized companies such as display screen manufacturers, market channel distributors, and engineering installation and after-sales service operators have emerged. Industry specialization is taking shape, leading to a clear division of labor, close cooperation, and mutually beneficial development.
With continuous technological innovation, falling prices, and a huge potential market, the application of LED display screens will become even more widespread. Beyond public life and commercial activities, they will increasingly penetrate all aspects of people's lives, driven by the development of smart homes and smart displays. This will provide more opportunities for the LED display industry to maintain a booming development trend.
However, while the industry appears prosperous, many companies feel a hidden "cold current" surging beneath the surface. The LED display screen industry started from humble beginnings with a relatively "wild" growth pattern. Its development has been very rapid, but alongside the growth in market scale, low brand ownership, structural overcapacity, and difficult after-sales service for industry products have become prominent issues hindering its development. Meanwhile, the traditional mindset of "prioritizing products over services" remains deeply rooted. Therefore, LED display companies in the industry are embarking on transformation journeys. So, based on the current industry development situation, how can LED companies achieve further development?
As a "professional" product, after-sales service has always been the most important aspect of the LED display screen market. Therefore, LED display screen companies should be responsible for the maintenance and upkeep of all equipment within the warranty period, as stipulated in the contract. They should replace and repair any equipment or component damage caused by product design, installation techniques, materials, product quality, or components. LED display screen companies should also ensure that if similar products are upgraded after delivery and acceptance, they proactively provide timely feedback to users, upgrade system software for free on their company website according to user requirements, and provide real-time answers to difficult questions on their company website. From these points, it is clear that LED display screen brands should set higher standards for themselves, guiding the entire industry toward standardized services and setting an exemplary role to ensure the normal operation of the entire display system.
To address the serious problem of homogeneity, companies can cooperate in product and market development to reduce R&D costs and improve R&D efficiency. For example, brands can collaborate to establish and launch new brands, leveraging their market and promotion channels to create more influential brands, gain market share, and expand their influence.
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