The LED display industry is thriving, how can companies expand their "talking power"
In recent years, the LED display industry industry chain has developed rapidly, especially new technology products represented by indoor small-pitch high-density full-color products have been rapidly popularized and applied. Under the situation of slowing domestic macroeconomic growth, LED display has been driven The application industry maintains a high growth trend.
From the perspective of the industrial structure, LED displays have gradually changed. Various specialized companies such as manufacturers, market channel sellers, and engineering installation after-sales service operators that focus on display production have emerged. The industry’s specialized division of labor is emerging. Formed, there will be a clear division of labor, close cooperation, and a win-win situation for development.
Under the trend of continuous technological innovation, price decline, and huge potential market, the use of LED displays will become more common, not only in public life and commercial activities, but also with the development of smart home, smart display and other needs. Infiltrate all aspects of people's lives. Under this promotion, the LED display industry will get more opportunities and maintain a positive trend of vigorous development.
However, as the industry is booming, many companies also feel a hidden "cold current" is surging underneath. As we all know, the LED display industry started at the end of the day, and its growth mode is relatively "barbaric". The LED display industry is developing very fast, but while the industrial market is growing, the brand share is low, structural overcapacity, and industry products. The difficulty of after-sales service has also become a prominent problem that restricts its development. At the same time, the traditional thinking of "focusing on products and neglecting services" is also deeply rooted. Therefore, LED display companies in the industry have started their transformation. Then, according to the current industry development status, how can LED companies achieve further development?
LED display is a "professional" product, after-sales service has always been the most important link in the work of the LED display market. Therefore, LED display companies should be responsible for the maintenance and maintenance of all equipment during the warranty period in accordance with the provisions of the contract. Any equipment or component damage caused by product design, installation process, materials, product quality and components shall be replaced and replaced. Maintenance; LED display companies should also ensure that after the delivery and acceptance of the goods, if similar goods have been upgraded, the display companies should actively and timely feedback information to users, and provide free upgrade services for the system software on the company's homepage according to user requirements, and Difficult questions can be answered in real time on the company's homepage. From the above points, it is not difficult to see that LED display brand companies should be more disciplined, guide the entire industry to standardize services, and play a pioneering role to ensure the normal operation of the entire display system.
In response to the serious problem of homogeneity, companies can jointly develop products and markets to save R&D costs and improve R&D efficiency. Promote channels and build more influential brands to gain market share and expand the company's "talking power".
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