In the smart city market, LED display companies must not be ignored!
With the development of the times, people are no longer unfamiliar with “urbanization”, and they are more accustomed to the splendid prosperity of modern cities. However, with the further development of urbanization in our country, "urban disease" has become more and more prominent. Some people joked that when walking from one city to another in China, sometimes they really wonder if they are still in circles in the original city. The current shared bicycles greatly facilitate people's lives, but our urban infrastructure is extremely poor, and there are no bicycle lanes. In addition, the urban environmental pollution, noise pollution and other problems are also very prominent. It can be said that the architectural style of "same as the same" among our cities, the various irrationalities in the urban planning process, and the various problems that arise during the operation of the city. All these bring us to our urban life. Had very serious consequences. It is under this background that building a smart city has become an inevitable choice for my country's new urbanization development.
The market size of smart cities
It is reported that since the Ministry of Housing and Urban-Rural Development first introduced the concept of smart cities in 2010, the development of smart cities in my country has been in full swing. The construction of a smart city is a very large systematic project, and there are a large number of upstream and downstream relationships in the industry chain. According to relevant national ministries and commissions to promote the deployment of smart city construction, it is expected that the number of cities in my country that have launched smart city construction and smart cities under construction in 2017 is expected to exceed 500.
According to the forecast of the Prospective Industry Research Institute, my country’s smart city market will exceed 6 trillion yuan in 2017, with an average annual compound growth rate of about 32.64% in the next five years, and the market size will reach 18.7 trillion yuan in 2021.
my country's smart city market scale forecast
Data source: Compiled by Qianzhan Industry Research Institute
The scale of smart cities is huge, and the application potential is immeasurable. From an industry perspective, it is basically based on the collection of big data such as wisdom and numbers, which has a profound impact on other industries. For example, the development of smart cities will drive the development of industries such as IT, Internet of Things, and advertising media.
Opportunities and challenges for led display companies
At present, the annual investment in smart cities in my country is increasing at a rapid rate and has entered a period of full-scale outbreak. This is undoubtedly an opportunity not to be missed for LED display companies. Therefore, how to take a share in the wave of smart city construction has naturally become a must-answer question in the LED display industry.
The construction of smart cities is all-round. Among them are construction, transportation, education, sports, etc., which are closely related to us, and these fields are also closely related to our LED display companies. From an application point of view, in today’s cities, LED displays can be seen everywhere. In the field of outdoor advertising, video surveillance in the security field, transportation systems, urban landmarks, etc., it can be said that our LED displays play a role in all areas of urban life. Great effect. Therefore, some people think that the biggest function of the LED display is nothing more than display. No matter how the city develops, the LED display only needs to display the "own job". The smart development of a city has nothing to do with them. Big.
Indeed, as far as display technology is concerned, our led display companies have been working diligently. After so many years of development, the display effect of led displays has basically reached the basic needs of various application fields. With the maturity of small-pitch technology in the future, the display effect will get better and better, and the application field of led display screens will continue to expand.
However, if LED display companies are only satisfied with the pursuit of display effects, and do not keep pace with the times in other aspects, follow the trend of the times, and constantly improve and upgrade the functions of LED displays, and develop in smart cities In the process, it will be in the position of "falling behind".
This is by no means alarmist. Take the LED outdoor display as an example. Because of its high brightness, strong adaptability to various harsh environments, anti-corrosion, waterproof, and moisture-proof features, led display screens almost dominate the outdoor display market. However, in recent years, there are not a few led display screens that have been dismantled due to safety issues or light pollution issues.
The core content of the development of smart cities is to put people at the core, so that we humans can have a better livable life and environment. If our LED display company can’t solve some of the current problems well, can’t do everything "people-oriented", and can't better let the LED display and people "harmoniously and friendly" get along with each other, it won’t May have a bright future.
LED display companies help the development of smart cities
Fortunately, it is the seventh year since the country’s first smart city concept was first introduced in 2010 to its implementation. During this period of time, many LED display companies have actively responded to the call of the country and contributed to the development of smart cities.
As mentioned earlier, a smart city is a very large system project. The construction of a smart city involves all aspects of the industry. In the fields of highways, construction, transportation, sports, education, etc., which are closely related to LED displays, some LEDs Display companies have taken the lead in joining the army of smart city construction. For example, in terms of transportation, the intelligent transportation system can be said to be one of the most important links in the construction of smart cities.
Intelligent Traffic System (ITS) is a combination of advanced science and technology (information technology, computer technology, data communication technology, sensor technology, electronic control technology, automatic control theory, operations research, artificial intelligence, etc.) Effectively comprehensively apply to transportation, service control and vehicle manufacturing, strengthen the connection between vehicles, roads, and users, so as to form a comprehensive transportation system that guarantees safety, improves efficiency, improves the environment, and saves energy. For LED display screens, LED display screens are promising in fields such as highway LED variable information billboards and intelligent bus electronic stop signs. Among them, the most familiar one is the LED light pole screen. The street light pole screen has the characteristics of synchronous reception and synchronous playback. The light pole screen not only has unique advantages in road guidance, road condition broadcast, information release, advertising promotion, etc., but also has a certain effect on alleviating the fatigue driving of car drivers on highways.
Another important area of smart city construction is architecture. Imagine that when you drive home without any buttons, the garage door opens automatically. When you cross a dark road, the street lights will automatically increase the brightness, the smart display will issue weather forecasts or various warning information, and smart home appliances will also provide convenience for life. …… For the LED display, to achieve these, it cannot be limited to display functions, but must integrate environmental perception, intelligent recognition interaction, communication and other functions. For example, an Australian studio specializing in multimedia design, in order to calm the emotions of children in the hospital and satisfy their playful nature, they designed a luminous interactive wall, using 3D stereoscopic projection and motion tracking technology to create a dynamic wall. It replaces the previous blank and boring layout, which is playful and vivid. The interactive wall is located at the entrance of the pediatrics department and is integrated with the interior decoration. From a distance, it seems to be just an ordinary wall. However, as long as you touch it lightly, it will remove the disguise and restore to a huge LED screen, showing images. The walls have interactive functions. The images can be moved and transformed according to the children's "commands". You can give commands by touching the wall, even without touching the wall, as long as you move near it, you can also be caught!
In the sports field, the performance of the led display is also breathtaking. When the led display screen is combined with third-party products, it can shine even more. It is reported that Nike built a stadium in Manila in order to promote the LunarEpic series of running shoes. There is a 200-meter runway and an LED screen wall, which combines product experience and service. As long as you wear Nike running shoes equipped with sensors, the speed information is recorded during your first lap. When you run the second lap, your image will appear on the LED screen and run at the speed of your first lap.
LED displays help the construction of smart cities in a wide range of fields, so I will not give an example one by one here. All in all, in the era of intelligence, in addition to the original display functions, LED displays need to have communication, perception, interaction, identification and monitoring functions, forming a variety of different big data. LED smart city terminals can shine in public areas such as traffic control, weather monitoring, personnel guidance, and public security. In the face of such a huge market, how LED companies re-layout around intelligence and interconnection in corporate brands, products, markets and other aspects, and integrate with the smart ecosystem, will be the focus of LED display companies.
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