After years of development, the domestic LED display screen industry has moved towards standardization and concentration, and with technological innovation, fierce competition, changes in market demand, and policy incentives, the development of domestic LED display screens this year has shown new characteristics. Overall, the technical content of products is generally higher, and subdivided products produced for different market needs are thriving. In addition, under the leadership of further policy and economic development, more new markets are waiting for LED screen companies to develop.

New Trends in LED Display Screen Development

1. The birth of ultra-small pitch products may become the next market boom

　　In 2017, small-pitch LED products rose strongly, and the market developed rapidly, causing some companies that were still watching to be caught off guard, while companies that already had technological reserves and mass production capabilities took the lead in opening up the market and enjoying the benefits brought by the market. Judging from the performance forecasts in the first half of 2017, the growth rate of Unilumin's small-pitch products was as high as 90%, while the sales growth rate of Leyard's small-pitch TVs was also 50%, which shows that small-pitch products have significantly contributed to the profits of both companies.

　　The current small-pitch products have a pixel pitch of basically between P1.2-P2.5. Some insiders believe that the product pixel pitch will be further reduced, developing in the direction of "ultra-small pitch". In fact, at the previous Infocomm show in the United States, Leyard launched a 0.7mm small-pitch product and stated that it has entered the mass production stage; Unilumin also launched a P0.9 small-pitch product.

　　With major manufacturers stepping up research, development, and promotion of small-pitch products, small-pitch LED products have also entered a stage of homogeneous competition. Striving to develop higher-definition products to improve product competitiveness and gain technical recognition has also become one of the choices for manufacturers, which has also driven the development of LED display screens towards ultra-small pitch. At the same time, stimulated by the increasing demand for indoor large-screen applications and small-pitch products seizing part of the LCD splicing market, the industry hopes that products with smaller pitches will gain a larger share of the indoor large-screen market, which has also promoted the research and development of ultra-small pitch products to some extent.

2. Interactive and intelligent needs are highlighted, and the functions of LED display screens will be more diverse

　　Previously, the application of LED display screens in commercial aspects was mostly in long-distance, ultra-large outdoor advertising and stage displays. With the increasing application of LED display screens in indoor commercial fields, the simple display function has become difficult to meet market demand. Nowadays, with the rapid development of information technology, digital technology, and touch screen devices, digital advertisements in the form of advertising machines and window advertisements need to have more powerful interactive functions to meet people's further understanding of goods. In this aspect, LED display screens have a significant interactive disadvantage compared to LCD screens. To deeply explore the indoor commercial display market, LED display screens must overcome this obstacle to gain wider recognition.

　　But on this issue, perhaps we don't need to be too pessimistic. Recently, NanoLumens, a US LED display screen manufacturer, announced that it has launched a truly glassless touchscreen technology and stated that the touchscreen solution can eliminate traditional glass frames or plastic screens, breaking through the bottleneck of isolating the display screen from the touch function components, and changing the past predicament of LED display screens being difficult to add interactive elements.

　　In addition, intelligence is highly sought after, and it is beginning to have a corresponding impact on people's daily lives and business activities, which has also led manufacturers to start research and development to combine intelligent factors such as facial recognition and gesture remote control with LED display screens.

3. Upgrading the visual experience helps to develop new market blue oceans

　　As mentioned earlier, the main function of LED display screens is display. Currently, people's pursuit of visual experience is getting higher and higher, which also prompts LED display screens to constantly innovate in form and display methods.

　　LED transparent screens have quickly gained market recognition under this trend and successfully entered the high-end commercial display and stage display markets. Unlike traditional LED display screens, LED transparent screens can achieve 80% transparency. To a certain extent, their viewing effect is excellent, so they have also become favorites in the high-end market. Similarly, LED sky screens, with their ultra-large area, strongly occupy people's vision, giving people an immersive experience, and have become the first choice for many high-end commercial centers.

　　The combination of LED display screens and holography can be regarded as a combined display form of virtual and real, which further demonstrates people's relentless pursuit of visual effects. In recent years, the combination of LED display screens and holography has been particularly eye-catching on stage. The two complement each other, blurring the boundaries between virtual and real, leaving people with only a shocking visual experience. It is not difficult to imagine how huge its future application market will be.

　　In addition, the trend of applying emerging display technologies such as 3D and VR to LED display screens has further expanded the application fields of LED display screens and will help the continuous expansion of the LED display screen market.

New Opportunities in the LED Display Screen Market

1. Smart cities are further strengthened, and small-pitch products benefit first

　　Since the first batch of national smart city pilot lists were announced in 2012, the construction of smart cities has been put on the agenda. In 2014, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Public Security, and other eight ministries and commissions jointly issued the "Guiding Opinions on Promoting the Healthy Development of Smart Cities," proposing that by 2020, a number of smart cities with distinctive characteristics will be built, further accelerating the pace of smart city construction.

　　Affected by this, various government departments have successively invested in the construction of information-based, visualized, and intelligent command and office platforms, which has increased the demand for indoor large-screen displays to a certain extent. Coupled with the gradual maturity and huge technological advantages of small-pitch products, small-pitch LED products have been rapidly applied in many fields such as security, meteorology, and transportation.

　　With the gradual advancement of smart city construction, the application of LED display screens, as digital display equipment, in smart transportation, information-based communities, and smart medical care will continue to increase, adding impetus to the expansion of the LED display screen market.

2. The flourishing of cultural and sports undertakings, and the vigorous development of related markets

　　The "13th Five-Year Plan" outline issued by the State Council points out that it is necessary to improve the modern cultural market system and the modern cultural industry system and accelerate the development of the cultural industry. Under the support of such policies, China's culture is flourishing, and cultural performing arts undertakings in various places have received government attention and support, further driving the prosperity of the LED stage display screen market.

　　In addition, at present, the domestic sports industry is developing in the direction of marketization, and with the support of national policies, the application of LED display screens in the sports field has also greatly increased. Whether it is to meet the display needs of audiences watching competitions or the needs of event sponsors and advertisers to display their brands, there is a certain demand for LED display screens. Coupled with the successive arrival of various events such as the World Cup and championships, the market for LED stadium screens and LED fence screens is also continuously expanding. Companies such as Absen, Leyard, and Liantronics have all crossed over into the sports industry, which is enough to prove the potential market.

3. The "Belt and Road" initiative continues to provide support, and small and medium-sized enterprises gain new markets

　　Since the beginning of the year, the Belt and Road Initiative summit and related policies have made the Belt and Road Initiative a significant political event in the first half of 2017, and have also brought new opportunities for overseas development to the LED display industry. Data shows that in April this year, China's LED display exports reached a new monthly high, and the driving role of the Belt and Road Initiative is undeniable.

　　For small and medium-sized enterprises, with the favorable export policies, Southeast Asia, Central Asia and other countries with smaller market capacity and lower development levels have become potential markets worth exploring. Compared to the difficulty of entering developed country markets, developing countries undoubtedly represent a large number of smaller markets. While the market capacity of a single country is small, the large number of such countries still presents significant development opportunities for SMEs overall. Furthermore, with the domestic market highly saturated, LED display companies must seek new markets for survival and development, and the Belt and Road Initiative is providing support and assistance, helping them successfully develop overseas markets.

　　With continuous technological innovation, price reductions, and a huge potential market, the application of LED displays will become more widespread, not only in public life and commercial activities, but also penetrating all aspects of our lives. This will drive the LED display industry to gain more development opportunities and maintain a robust growth trend.