Can LED film screens pioneer a commoditized sales model for display screens?


Published Time:

2021-08-04

Unlike traditional LED displays, LED film screens are soft, transparent, and lightweight, allowing for more diverse applications and simpler installation and maintenance. These characteristics not only benefit users but more importantly, may unlock new market opportunities for LED displays and even create a completely new LED display transaction model.

In the constantly evolving development process of LED displays, various sub-products have emerged. These products, with features that better suit practical application scenarios and are more convenient for end-users, have gained significant market share, with LED film screens being one of them. As the global pioneer of LED film screens, Shanghai Tiege Technology Co., Ltd. has showcased this innovative type of LED display.

 

  Unlike traditional LED displays, LED film screens are soft, transparent, and thin, allowing for a wider range of applications and simpler installation and maintenance. These features not only benefit users but also have the potential to unlock new market opportunities for LED displays, even creating a new trading model.

 

Combining softness, lightness, thinness, and transparency to unlock greater possibilities.

 

  An LED film screen is a flexible, transparent, and lightweight new type of LED display. In terms of appearance alone, the LED film screen is similar to a combination of a flexible LED screen and a transparent LED screen – possessing the softness of a flexible screen and the high transparency of a transparent screen. According to Shanghai Tiege Technology Co., Ltd., a professional manufacturer of LED film screens, its new generation of LED film screen products have a thickness of only 1-3mm, a weight of 1-3kg per square meter, a transparency exceeding 80%, and excellent flexibility, allowing for arbitrary bending.

 

  Due to its thin and light characteristics, installation is extremely simple. Tiege Technology claims that its products only require peeling off the release film and sticking them to the desired location to complete the installation. Unlike traditional LED displays which require specialized personnel from manufacturers and distributors for splicing, assembly, and fixing, and also require cabinets and supporting steel frames, users can easily complete the installation themselves. This installation method reduces the manufacturer's construction costs, improves installation efficiency, and significantly reduces the overall weight of the display.

 

  These advantages make LED film screens suitable for a wide range of potential applications. In addition to ordinary walls, they can be easily installed on concave, convex, or 90° angled walls, even on glass doors and building skylights. This means that LED film screens can be used in a variety of locations, including flat walls, shopping mall columns, indoor and outdoor curved walls, building glass curtain walls, and shop windows. Their thin and light characteristics reduce the load-bearing concerns of the supporting walls, glass, or skylights. Combined with high transparency, they almost blend seamlessly with glass, minimizing the impact on the building's appearance, making them even more feasible for installation in glass windows.

 

  The achievement of this transparency and flexibility is based on Tiege Technology's pioneering bare chip invisible display technology. It is understood that the LED film screen uses micrometer-level light sources, protected with transparent, high-temperature resistant, anti-static, and waterproof adhesive film. This makes the LEDs and driver chips invisible to the naked eye, eliminating the need for cabinets and faceplates, resulting in this unique transparent and flexible display.

 

 

Promising prospects in the small and medium-sized application market, lowering the barrier to entry for LED displays.

 

  Although LED film screens have a wide range of applications, from large glass curtain walls to small car windows, they are suitable for various scenarios. However, compared to transparent LED screens that can also replace large-area glass curtain walls, their lightweight advantage is particularly prominent in small-area display applications. Aside from LED storefront displays, traditional LED displays are generally the ‘dominant players’ in large-area display applications of several square meters or more. In small-area displays, LCD displays have a larger market share. However, LCD displays are not as visually appealing as LED film screens, and the integration with walls, especially glass curtain walls, is rather jarring. In addition, the latter’s weight advantage is more significant; therefore, LED film screens have unlimited potential in small-area displays.

 

  With the increasingly evident trend of digitalization in commercial advertising, LED film screens have great potential in both indoor and outdoor advertising. In addition to shop window advertising, their application potential is enormous in areas such as bus and taxi window advertisements, glass railings and sightseeing elevator advertisements in commercial centers, hotels, high-speed railway stations, and airports—a series of advertising areas that have not yet been effectively developed.

 

  Furthermore, because LED film screens require fewer peripheral supporting devices such as cabinets and brackets, the installation costs are low, and after-sales maintenance only requires replacing unit modules, resulting in lower overall application costs. With the continuous maturity of technology, the promotion of LED film screens may help lower the overall cost of LED displays and accelerate market penetration.

Simple installation and usage model, expected to create a new sales model.

 

  As we all know, manufacturers and distributors currently define the sales process of LED displays through engineering projects or display solutions. In the market, the application needs of LED displays vary greatly. Different requirements for usage area and clarity lead to different installation requirements for application scenarios. Customers therefore place more emphasis on pre-sales solution consultation, post-sales installation, and maintenance during the purchasing process. Under these circumstances, there are still many obstacles to overcome before LED displays can truly become commoditized, like televisions.

 

  However, displays with simple installation and maintenance like LED film screens prompt consideration of their potential for commoditization. With simple installation, customers only need to choose the dot pitch and required area of the LED film screen for self-installation, particularly for users with simpler needs and smaller areas, such as ordinary shops. Saving on installation and construction not only improves the convenience of LED display sales but also reduces users' concerns to a certain extent.

 

  Of course, for LED film screens to truly achieve commoditization, their operation process needs to be even simpler. Currently, ordinary LED displays require specialized personnel management and computer control, undoubtedly increasing their cost and raising the bar for use, deterring small and medium-sized businesses. Conversely, overcoming these obstacles will greatly increase the usage rate of LED displays. LED film screens, with their advantages in small-area applications, have particularly bright prospects. Tiege Technology is well-prepared in this aspect. Their LED film screen products only need to be connected to power and data lines to use an app to directly control the playback content. No other equipment is needed, and professional personnel are not required for operation, highlighting its convenience.

 

  Just as Tiege Technology's products have been widely recognized at overseas exhibitions, this extremely simple model, from installation to use, which differs from traditional LED displays, makes one wonder whether LED film screens will be able to create a new era for LED displays as ordinary commodities in the future. Let's wait and see.