The rapid rise in the Internet of Things industry, the implementation of global energy conservation and environmental protection concepts, and the great support of industry policies in various countries
Under the background, the penetration rate of LED lighting products continues to increase, and smart lighting is becoming the focus of future industrial development.
With the development of the LED industry becoming more and more mature, the domestic market is gradually becoming saturated, and more and more Chinese LED companies have begun to focus on the vast overseas market, showing a trend of collectively going overseas. Obviously, major lighting brands will have fierce and lasting competition in order to increase product coverage and market share. Then, which regions will be potential markets that cannot be missed?
1. Europe: Awareness of energy conservation is on the rise
Effective September 1, 2018, the halogen lamp ban will be fully effective in EU countries. The phasing out of traditional lighting products will accelerate the development of LED lighting penetration. According to the report of the Prospective Industry Research Institute, the scale of the European LED lighting market continues to grow, reaching 14.53 billion US dollars in 2018, a year-on-year growth rate of 8.7%, and a penetration rate of over 50%. Among them, the growth momentum of spotlights, filament lamps, and decorative lamps used for commercial lighting is particularly significant.
2, the United States: the rapid growth of indoor lighting products
CSA Research data shows that in 2018, my country exported US$4.065 billion of LED products to the United States, accounting for 27.22% of my country’s LED export market, and an increase of 8.31% compared to 2017’s exports of LED products to the United States. Except for 27.71% of unmarked category information, the top 5 product categories exported to the United States are bulb lamps, tube lamps, decorative lamps, floodlights and light bars, mainly indoor lighting products.
3. Thailand: high price sensitivity
Southeast Asia is an important market for LED lighting. With the rapid economic growth in recent years, the increase in infrastructure investment in various countries, coupled with the demographic dividend, has promoted the continuous increase in lighting demand. According to data from Yixuan Research Institute, Thailand occupies an important position in the Southeast Asian lighting market, accounting for about 12% of the overall lighting market, with a market size of close to US$800 million, and the compound annual growth rate is expected to be close to 30% between 2015 and 2020. At present, there are rare LED manufacturers in Thailand. LED lighting products mainly rely on foreign imports, accounting for about 80% of market demand. Due to the establishment of the China-ASEAN Free Trade Area, LED lighting products imported from China can enjoy zero tariffs, plus China The characteristics of low-cost manufacturing and high-quality, so Chinese products have a very high market share in Thailand.
4. Middle East: Infrastructure construction drives lighting demand
With the rapid economic development and population growth in the Gulf region, countries in the Middle East have continuously increased their investment in infrastructure. At the same time, the energy-saving and emission-reduction trend that has emerged in recent years has also promoted the vigorous development of the electricity, lighting and new energy markets. Therefore, the Middle East lighting market has attracted more and more attention from Chinese LED companies. Countries such as Saudi Arabia, Iran, and Turkey are all important export markets for Chinese LED lighting products in the Middle East.
5. Africa: Basic lighting and municipal lighting have considerable development potential
Due to the shortage of power supply, the African government vigorously promotes the use of LED lamps to replace incandescent lamps and introduces LED lighting projects to promote the growth of the lighting product market. The "Light up Africa" project initiated by the World Bank and international financial organizations has also become a boost that cannot be ignored. There are few local LED lighting companies in Africa, and the LED lighting products they develop and produce cannot compete with Chinese companies.
Those who don't seek the overall situation can't find a city; those who don't seek the whole world can't find a moment. LED lighting products, as the key promotion products of energy-saving lighting in countries all over the world, will continue to increase market penetration. In the process of going out of LED companies, they need to continuously improve their comprehensive competitiveness, insist on technological innovation, strengthen brand building, realize the diversification of marketing channels, follow the international brand strategy, and gain a foothold in the international market through long-term competition. place.
