Many people consider me a 'madman,' " Yu Yaoguo said self-deprecatingly to Gaogong LED. He went from an inconspicuous equipment technician to founding Eitong Automation and starting to independently research and develop SMT machines.

To date, in 22 years, not only has it developed SMT.LED mounting machines and peripheral fully automatic high-precision production equipment, but it also owns the world's fastest fully automatic high-speed LED mounting machine, multi-functional detection and feeding mounting machine, fully automatic LED potting machine, multi-functional label applicator, high-temperature adhesive paper machine, mounting machine nozzle detector, and SMT steel mesh detector, etc., becoming a veritable "mounting machine king".

　　When asked about the future of his company, Yu Yaoguo said without hesitation, "Continuously conduct research and development, using cost-effective advantages to "drive out" imported equipment, and truly benefit the people."

　　Yu Yaoguo, erudite and talented, after more than 20 years of dormancy in the technical route, his "persistence" is now unleashing extraordinary entrepreneurial power.

A genius among madmen, making equipment that others dare not.

　　In 1995, Yu Yaoguo began to contact the equipment industry. He was one of the first people to enter the equipment industry and one of the first SMT managers at that time. In 2007, he began to independently research and develop SMT machines. In 2009, he established Shenzhen Eitong Automation Equipment Co., Ltd. (hereinafter referred to as "Eitong Automation"), and in 2011, he obtained an invention patent for the verification of SMT machines.

　　It is understood that at that time, the LED mounting machines on the equipment market were all imported from abroad, the price was very expensive, but the speed was not very fast, and it could not achieve a length of more than 1.2 meters. Against this background, Yu Yaoguo developed the motivation for the research and development of domestic equipment and devoted all his energy to research and development, not only improving the speed but also breaking the short-board barrier, capable of mounting boards of 1.2 meters, 1.5 meters, 5 meters, 10 meters, 25 meters, 50 meters, or even infinitely long.

　　Yu Yaoguo recalled, "At that time, someone asked me, if I have a very long board, can you mount it? I said, of course, I can. Can you mount a board as long as 5 meters? I said, yes, I can also mount a 10-meter board. At that time, in that person's eyes, I was a lunatic."

　　Once, a Japanese who had worked in China for more than 30 years saw our equipment mounting a long board at an exhibition and was shocked, exclaiming that the person who made this equipment must be a "madman." Of course, he is also a "genius among madmen," because only someone who knows nothing would dare to do this.

　　Indeed, at that time, no one in the equipment industry dared to make such an SMT machine, not only domestic equipment companies did not dare to do it, but even foreign equipment companies did not make it.

　　There is nothing that cannot be imagined, only things that cannot be done. If a person who understands SMT machines were to do it, he might tell you that this needs to be refined, and that needs to be upgraded, but he would never be able to "jump" out of the existing framework and make a subversive change. Yu Yaoguo frankly stated, "Everyone is talking about revolution, and I was revolutionizing myself at that time."

Improve the cost-effectiveness and occupy the market "high ground"

　　As we all know, there is no best equipment, only the most suitable equipment. Customers need more stable and mature equipment. Eitong Automation's ability to firmly hold the "mounting machine king" throne for many years is not unfounded.

　　According to Yu Yaoguo, "At that time, the domestic equipment market was heavily reliant on foreign imports, and it was universally believed that imported equipment from abroad had high reliability. In addition, China is the world's processing base, and the amount of equipment used is very large. Foreign manufacturers believe that their technology is "superior," so their attitude towards the outside world is very "arrogant." They not only do not take responsibility, but even if problems occur with the equipment during use, they do not assume after-sales service responsibilities."

　　"At that time, I was thinking, if we in China could develop more advantageous SMT equipment, wouldn't we be able to solve part of the domestic market demand? Therefore, after only two years, I started to develop multi-functional SMT machines to compete with overseas equipment." Yu Yaoguo said confidently.

　　Indeed, after the advent of Eitong Automation's multi-functional SMT machine, imported equipment from abroad began to feel the competitive pressure from Chinese domestic equipment.

　　Initially, imported SMT equipment cost 5 cents to mount a long board, while Eitong Automation's SMT machine could reduce the cost by 8 cents, not only improving efficiency for customers but also significantly reducing costs.

　　Yu Yaoguo also revealed, "Compared with foreign manufacturers, Eitong Automation's multi-functional SMT machines have very high cost-effectiveness. If measured by unit price, under the same unit price, the higher the end, the more obvious our advantage is. For example, a multi-functional machine that can achieve 100,000 points per hour costs more than 4 million yuan for overseas brands, while ours only costs about 1 million yuan."

　　For foreign buyers, their choice of equipment is very rational. They will not buy the best equipment, but the most suitable equipment for them. Eitong Automation's equipment is faster, more precise, and more cost-effective, undoubtedly making it their best choice.

　　At the same time, Eitong Automation has broken the foreign monopoly and begun to share the market.

　　Currently, Eitong Automation's equipment exports account for 40% of total sales, mainly to more than 10 countries and regions, including India, Egypt, Switzerland, South Korea, Turkey, and Vietnam. In addition, Eitong Automation's multi-functional SMT machines have a market share of more than 80% in the domestic LED lighting market.

　　"In fact, Eitong Automation's ability to become today's "mounting machine king" is inseparable from the long-term support of domestic lighting leaders. For example, leading domestic LED manufacturers such as Sunshine Lighting, Mulin Sen, Fozhao, Sanxiong Jiguang, and Dehao Runda are all using our equipment, helping Eitong Automation to seize the market." Yu Yaoguo told Gaogong LED.

Ending the eight-year war of resistance and starting a three-year "civil war"

　　Counterfeiting has always been a "pain point" in the domestic LED market, and the LED equipment market is no exception.

　　In recent years, it has been suffering from malicious competition from counterfeit manufacturers. Yu Yaoguo frankly stated, "For Eitong, counterfeiting and plagiarism are also a testament to quality. Over the years, we have always insisted on focusing on quality and customer first. We will treat SMT machines with quality problems as garbage and will not deceive consumers."

　　Counterfeit products use traditional methods, constantly compressing costs, lowering selling prices, and reducing profit margins, thus failing to guarantee product stability. This is also a good thing for us, professional equipment manufacturers.

　　Equipment is bought to "make money," not to repair. Equipment downtime is a loss. Eitong Automation designs its equipment with a 15-year warranty period. To date, there has not been a single case of equipment failure due to quality problems, and the customers currently using it are the best proof.

　　Currently, we have more than a dozen invention patents, and they are all world-class invention patents. Next, we will defend our patent rights and continuously improve and perfect ourselves in terms of equipment.

　　Even good brands can gain more market share. Yu Yaoguo told Gaogong LED that EasyPass Automation is continuously expanding production, and now its production capacity is close to 100 units per month.

Focusing on small-pitch equipment, initiating a new round of competition with foreign manufacturers

　　Since last year, EasyPass Automation has been focusing on small-pitch equipment, and many companies are now using it.

　　The difficulty of small-pitch equipment lies in its precision. Currently, most of the small-pitch equipment used is imported from abroad. Therefore, EasyPass Automation's re-entry into this field seems like a repetition, with the same goal of once again "driving out" foreign small-pitch equipment.

　　Undeniably, EasyPass Automation's multifunctional chip mounters are the most advanced in China in the optical and electrical fields, and their technology is also the most authoritative.

　　"Next, we will continue to improve equipment precision and speed, constantly improving our competitiveness. We will continue to innovate and develop, using well-known foreign companies as competitors to spur our own growth." Yu Yaoguo concluded.